Matcha.xyz x NEOLUNE

How We Drove 1.2MIL+ Impressions for Matcha's V2.

Matcha.xyz, developed by 0x (Zero Ex), is a leading decentralized exchange (DEX) aggregator in the DeFi space. Known for its cutting-edge technology, Matcha provides users with one of the most accurate and efficient price engines for buying, selling, and swapping tokens. With a focus on user-friendly design and optimized trading experiences, Matcha empowers DeFi traders by aggregating the best prices across multiple liquidity sources in a seamless, decentralized environment.

Challenges

Matcha.xyz was challenged with expanding awareness and driving traffic to their v2 price engine update. They needed broader exposure to showcase the improved efficiency of their product and engage a larger audience within the competitive DeFi space. The primary goal was to increase the visibility of the new price engine.

Solutions

We collaborated closely with the Matcha.xyz marketing team to develop and execute their V2 ad campaign. Over the course of a month, we continuously optimized the campaign by analyzing data, identifying patterns, and testing new strategies based on weekly reports. Each week, we provided actionable insights and worked with the Matcha team to refine the campaign for maximum effectiveness.

Since Matcha did not have in-house advertising expertise, we guided them through the entire process, ensuring they understood the strategies and adjustments being made. This collaborative approach helped drive better results and enabled Matcha to stay informed and engaged throughout the campaign.

Protocol Results

Impressions:

1,200,461

Cost per impression:

$0.0067

Avalanche Chain:

Top 5 Yield Farming Protocol

Robert Kalas

Arable Co-founder

Working with Neolune really helped us get our marketing organized and they helped us develop and execute strategies which resulted in getting us to our goal of 3,000 users for our testnet phase and growing our social media without cheap tricks.