Arable x NEOLUNE

How We Launched and Raised a $1M ICO Bear Market Protocol.

Arable Protocol was a pioneer in Synthetic Yield Farming and began development in September 2021 with the goal of launching a DeFi solution never seen before. The founders quickly realized they needed to build a strong community, raise liquidity, and gather user feedback through extensive testing. Their aim was to onboard 3,000 testnet users who would eventually support the protocol and drive community and social media growth.

Challenges

While Arable successfully attracted contributors and volunteers, managing these efforts became difficult due to the complexity of the project and the team’s focus on engineering and business development. The lack of cohesive teamwork and structured workflows was holding back the project’s growth.

Solutions

To support Arable’s growth, we first established a strong management foundation. We developed systems and guidelines to align the goals, vision, and tasks of the foundation team and contributors. This helped streamline workflows and ensured more efficient project execution.

Next, we focused on refining Arable's brand and messaging. By clearly defining the target audience, we were able to craft a brand identity and voice that resonated with the community. We planned and executed strategies for content creation, social media engagement, contributor management, and partnerships, ensuring a steady build-up to the token launch.

Our efforts resulted in over 3,000 testnet users and the successful launch of Arable’s token, raising over $1,000,000 in TVL. To maintain momentum, we structured the team into specialized work groups (partnerships, AMA, validators, community, and social media), fostering a culture of transparency and engagement. We embraced a "build in public" approach with frequent AMAs, newsletters, and updates. By partnering with validators and running community events and competitions, we further engaged users and gathered valuable feedback to refine the product.

Protocol Results

Testnet users:

+3,000

TVL raised:

+$1,000,000

Avalanche Chain:

Top 5 Yield Farming Protocol

Robert Kalas

Arable Co-founder

Working with Neolune really helped us get our marketing organized and they helped us develop and execute strategies which resulted in getting us to our goal of 3,000 users for our testnet phase and growing our social media without cheap tricks.